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Performance

Analyze campaign performance across every imported platform.

Campaign
Unsaved campaign
Plan LOADING
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Customize dashboardChanges save automatically.
KPI cards
Top-line performance metrics
Spend (Daily)
Campaign performance
Campaign notes
Annotations attached to this campaign
By platform
Data summary
Computed from your campaigns
Campaign Pacing

Add platform

Select a platform and set the flight dates for this campaign window.

Platform
Flight start
Flight end

Add campaign

Campaign name
Budget ($)

Add ad set

Ad set name
Budget ($)

↑ Import pacing data

Upload one or more CSVs. Assign each file a platform — spend is matched by campaign / ad set name and filtered to that platform’s flight dates.

Click to browse or drag & drop CSVs here

Columns: platform, campaign, adset (optional), spend, date

Save pacing campaign

Name this campaign so you can reload it later. All platforms, campaigns, ad sets, budgets and flight dates are saved.

Campaign name

Add platform

Select a platform to add to your budget plan.

Platform

Save plan

Name this plan so you can reload it later from the dropdown.

Plan name

Pacing threshold settings

Define how far from expected spend a campaign must be before it is flagged. The on track zone sits between your underspend and overspend thresholds.

Live preview
Underspend
On Track
Overspend
-20% -5% 0% +5% +20%
⬤ Underspend threshold
Flag when spend is this % below expected
- %
⬤ On track zone
Automatically set between your two thresholds
-5% to +5%
⬤ Overspend threshold
Flag when spend is this % above expected
+ %

Add annotation

Mark a key event on the chart — pauses, budget changes, creative refreshes and more.

Export Pacing PDF

Optionally include a client logo in the report header.

Client logo (optional)
PNG, JPG or SVG. Appears top-right of PDF.
Top insight
Import data to see platform insights.
Platform Performance
Bars vs. portfolio average · lower is better for CPM/CPC/CPA
Platform
Metric
Top Campaigns
by CPM
Top Ad Sets
by CPM
Top Ads
by CPM
Bottom Campaigns
by CPM
Bottom Ad Sets
by CPM
Bottom Ads
by CPM
Budget Planner
Total budget
Ad serving fee
Net media
$0
$0 in fees
Ad serving
$0
0 campaigns
Allocated
$0
0% of net budget
Unallocated
$0
Room to plan
Platform allocation
Add platforms below to see the split
Add a platform

↑ Import plan

Upload a Datylux plan CSV to restore a previous budget plan. Columns: platform, campaign, adset (optional), budget, pct.

Click to browse or drag & drop a CSV

Columns: platform, campaign, adset, budget, pct, adserving

Datylux AI
Suggested questions

Import campaign data

Upload CSVs from Meta, TikTok, LinkedIn, Reddit, Snapchat, Pinterest or X. Assign a platform and level to each file.

Click to browse or drag & drop CSVs here

Columns: campaign, platform, spend, impressions, clicks, conversions

Client PDF Report

Customize your report then click Generate to open a print-ready page.

Report title
Include sections
Notes for client
Client logo (optional)
No logo
PNG or SVG. Appears beside Datylux logo in report header.

Column Mapping & Metrics

Configure how Datylux reads your CSV imports and what appears in the table and KPIs.

How it works: When you import a CSV, Datylux checks these column names (case-insensitive, special characters ignored). Add your platform's exact column headers here, comma-separated.
Custom Columns
Add extra columns to pull from your CSV and display in the campaign table. Give each a display name and the CSV column aliases to look for.

Trend chart metrics

Select which metrics appear in the trend chart.

Pick up where you left off, or start fresh.

Share campaign

Generate a read-only link to share with clients or teammates. Anyone with the link can view the report — no login required.

Link platform campaign

Choose campaigns from a connected ad platform. Datylux will attach them to the selected saved campaign group, then the Update linked data action can refresh Performance and Pacing.

Save campaign

Save this as a new campaign or replace an existing saved campaign. It captures your current data, filters, metrics, and notes.

Campaign name
Test plan tool

Safe Zone Tester

Upload a creative, choose a platform and placement, then inspect it inside a current platform-style mock ad before you publish.

Internal test

Placement previews

Add every placement you want to inspect. Semi-transparent red overlays show where the platform mockup places app UI, captions, buttons, or CTAs over the creative.

Covered UI
No placement selected. Choose a platform and tap the plus signs to add mock ad previews here.