Everything you need to know about Datylux — how it works, what it does, and how to get started.
Datylux is a digital marketing analytics platform built for media buyers, performance marketers, paid search managers, programmatic traders, and agency account managers. It lets you import CSV exports from any ad platform — Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit, X, Google, DV360, and YouTube — and instantly see all your campaigns in one place.
Instead of spending hours cleaning spreadsheets, Datylux maps your columns automatically, generates KPI cards and trend charts, tracks budget pacing, and lets an AI assistant analyze your data on demand.
Yes — Datylux is completely free during our beta period. All features are available with no credit card required, including AI analysis, budget pacing, campaign planning, saved reports, and PDF/Excel exports.
We plan to introduce paid subscription plans in the future. Existing beta users will receive at least 30 days advance notice, and a free tier will always remain available.
Sign up at datylux.com/signup with your email address — no credit card needed. Once logged in, go to the Performance tab, export a CSV from any ad platform, and drag it straight into the app. Datylux maps the columns automatically and your data populates in seconds.
Not ready to use your own data? Click "Explore with sample data" to see the full app with pre-loaded demo campaigns.
No. Datylux runs entirely in your browser — no downloads, no extensions, no plugins. It works on Chrome, Safari, Firefox, and Edge on desktop. Mobile access is available for the Performance tab.
Datylux works with CSV exports from any ad platform. We have pre-built column mappings for:
It also works with multi-platform exports from tools like Supermetrics, Funnel.io, and similar reporting aggregators.
Export a CSV from your ad platform's reporting UI, then drag it into the Datylux Performance tab or click "Import CSV". You can load multiple files at once — one per platform, or a combined export.
Datylux automatically maps column names like "Amount Spent", "Cost", and "Spend" to the same field regardless of which platform used which label. If a file has no platform column, you can assign the platform manually from a dropdown inside the import modal.
No formatting, cleaning, or renaming required before importing.
It depends on the type of data. CSV data you import is processed in your browser and is not transmitted to our servers — when you close or refresh the tab, the raw imported data is cleared from memory.
Data you explicitly choose to save — including campaigns, reports, pacing setups, and campaign plans — is stored securely in our database, associated with your account. This is what allows you to log back in and pick up where you left off. Your account information and settings are also stored server-side.
Go to the Performance tab toolbar, click the ··· (more menu), and open Settings. Under the Column Mapping tab you can add or edit the column names that Datylux looks for in each field. Add your platform's exact column headers separated by commas and they'll be recognized on the next import.
You can also reach us at support@datylux.com and we can add official support for your platform's export format.
The Performance tab is the main analytics view. After importing CSVs it shows:
The Budget Pacing tab lets you track whether your campaigns are spending on pace against their planned budgets. You set a flight start and end date per platform, enter planned budgets per campaign and ad set, then import your latest spend CSV.
Datylux calculates expected spend based on how far through the flight you are, and shows you:
Your pacing setup saves automatically so you don't have to re-enter budgets each week — just re-import your latest spend CSV.
The Campaign Planner is a budget builder for planning future campaigns. You enter a total budget, add platforms, campaigns, and ad sets, and allocate budget either in dollar amounts or percentages. It syncs both ways — change the percentage and the dollar amount updates, and vice versa.
You can apply agency fee percentages at the global, platform, or ad set level. The plan shows a real-time summary of total budget, allocated, unallocated, total fees, and net budget.
Finished plans can be exported as a formatted Excel workbook with a Summary sheet and a Campaign Detail sheet, ready for client presentations.
Each tab has a Save button in the toolbar. Click it, give your report a name (e.g. "Q1 Meta Campaigns" or "March Pacing Setup"), and it's saved to your browser's local storage.
You can load any saved report at any time — even from the empty screen before importing new data. This is useful for:
The Compare button (Performance tab) lets you select a saved report and see a side-by-side KPI comparison with delta badges showing improvement or decline across all metrics.
The Benchmarking tab compares every platform in your imported data side by side. It shows a top performers strip (best and worst platform per metric), a bar chart you can switch between CPM/CTR/CPC/CPA, an efficiency ranking, and a campaign leaderboard showing your top 5 campaigns by spend.
It's useful for quickly seeing where your budget is performing most efficiently across platforms and for setting client KPI expectations on future campaigns.
In the Performance tab, click the ··· (more menu) and select Export Report. This opens a report builder where you can:
Click Export Report and a formatted HTML report opens in a new window. Use File → Print → Save as PDF to download it. The Campaign Planner has a separate Excel export button that generates a formatted .xlsx workbook.
Datylux AI is powered by Anthropic's Claude. When you click Generate, the app sends a structured summary of your campaign data — platform names, spend totals, CPM, CTR, CPA by campaign — plus your selected campaign goal and optional KPI target to Claude's API and returns a formatted analysis.
No raw CSV data or personally identifiable information is ever sent. Only aggregated performance numbers are transmitted.
The AI is a helpful starting point, not a final authority. It reads your actual numbers and your selected goal, but it still does not know every detail of your creative strategy, audience nuance, client context, or platform setup.
Always verify AI recommendations against your own knowledge before acting on them. The AI output is explicitly for informational purposes only — see our Terms of Service for the full disclaimer.
Go to datylux.com/signup and enter your email address and a password. You'll receive a confirmation email — click the link to verify your account. You can also sign in with Google if you prefer.
You can delete your account from your Account settings page. Deleting your account removes your login credentials and any cloud-synced preferences from our database. Any campaigns, reports, pacing setups, or plans you have saved will also be permanently deleted from our database when you delete your account.
If you have trouble, email support@datylux.com and we'll handle it within 48 hours.
Nobody but you. Your raw imported CSV data is processed in your browser and is not transmitted to our servers. Data you explicitly save — campaigns, reports, pacing setups, plans — is stored in our database, accessible only to your account. When you use Datylux AI, aggregated campaign metrics are sent to Anthropic's API — raw row-level data is never transmitted. We do not sell or share your data with third parties.
We do not sell, rent, or share your data with any third parties for marketing or advertising purposes.
On the login page, click Forgot password? and enter your email address. You'll receive a reset link within a few minutes. If you don't see it, check your spam folder.
We're happy to help. Send us a message and we'll get back to you within 24 hours.
support@datylux.com