Draft pricing recommendation
Pricing for every stage of
campaign optimization
Datylux should stay more affordable than connector-heavy reporting platforms while charging fairly for AI recommendations, saved workflows, exports, and planning tools.
Recommended market position: keep Datylux below tools like Funnel, Supermetrics, DashThis, and agency reporting suites because Datylux is CSV-first today, not an automated connector warehouse. Price above basic spreadsheet helpers because the product includes goal-aware AI, pacing, planning, exports, benchmarking, and saved campaign workflows.
Free
$0
forever
For trying Datylux, checking one campaign export, or replacing a quick spreadsheet review.
Start free
Best for
- ✓Students, freelancers, and one-off audits
- ✓Simple campaign KPI checks
Includes
- ✓Single CSV import1 file
- ✓Campaign-level KPI dashboard
- ✓Date and platform filters
- ✓CSV export
- ―Saved views3 max
- −AI recommendations
- −PDF / Excel exports
Individual
$19
per month
For one media buyer, freelancer, or analyst who needs repeatable optimization work.
Choose Individual
Best for
- ✓Solo marketers and consultants
- ✓Weekly campaign performance reviews
Includes
- ✓Multi-file CSV import5 files
- ✓Campaign and ad set analysis
- ✓Goal-based Optimization Center
- ✓Datylux AI100/mo
- ✓Saved campaigns25
- ✓PDF reports
- −Team sharing
RECOMMENDED
Pro
$49
per month
For power users and small teams managing multiple campaigns, clients, or platforms.
Start Pro
Best for
- ✓Agencies, consultants, and in-house teams
- ✓Client-ready optimization reporting
Includes
- ✓Unlimited CSV imports
- ✓Campaign, ad set, and ad analysis
- ✓Advanced AI recommendations500/mo
- ✓Benchmarking and period comparison
- ✓Pacing and Campaign Planner
- ✓PDF, Excel, and CSV exports
- ✓Shareable read-only reports
Enterprise
Custom
starts around $249/mo
For agencies or organizations that need governance, onboarding, volume, and custom support.
Contact sales
Best for
- ✓Multi-seat agency or brand teams
- ✓Higher data, AI, and support needs
Includes
- ✓Everything in Pro
- ✓Team seats and workspaces
- ✓Custom AI and report limits
- ✓White-label reporting options
- ✓Priority support and onboarding
- ✓Custom platform mappings
- ✓Security review support
Full feature comparison
A practical split that lets users grow without making the free plan useless.
| Feature | Free | Individual | Pro | Enterprise |
|---|---|---|---|---|
| Pricing | ||||
| Recommended monthly price | $0 | $19 | $49 | Custom |
| Suggested annual discount | — | 2 months free | 2 months free | Custom |
| Importing | ||||
| CSV import | 1 file | 5 files/session | ✓ Unlimited | ✓ Custom |
| Auto column mapping | ✓ | ✓ | ✓ | ✓ |
| Platform override per file | — | ✓ | ✓ | ✓ |
| Excel import support | — | — | ✓ | ✓ |
| Custom platform mappings | — | — | Self-serve | ✓ Assisted |
| Analytics | ||||
| KPI dashboard and trend chart | ✓ | ✓ | ✓ | ✓ |
| Campaign-level analysis | ✓ | ✓ | ✓ | ✓ |
| Ad set and ad-level analysis | — | ✓ | ✓ | ✓ |
| Benchmarking tab | — | Basic | ✓ | ✓ |
| Period comparison | — | Date ranges | ✓ Date + saved reports | ✓ |
| Goal-based Optimization Center | — | ✓ | ✓ | ✓ |
| AI | ||||
| Datylux AI recommendations | — | 100 / mo | 500 / mo | Custom |
| Ask Data chat | — | ✓ | ✓ | ✓ |
| Client-ready narrative summaries | — | Limited | ✓ | ✓ |
| Custom AI/report limits | — | — | — | ✓ |
| Planning and workflow | ||||
| Saved views / campaigns | 3 | 25 | Unlimited | Custom |
| Budget pacing tracker | — | Basic | ✓ | ✓ |
| Campaign planner with fee calculations | — | — | ✓ | ✓ |
| Custom metrics and formula builder | — | — | ✓ | ✓ |
| Campaign notes and annotations | — | ✓ | ✓ | ✓ |
| Exports and sharing | ||||
| CSV export | ✓ | ✓ | ✓ | ✓ |
| PDF performance report | — | ✓ | ✓ | ✓ |
| Formatted Excel export | — | — | ✓ | ✓ |
| Shareable read-only report links | — | — | ✓ | ✓ |
| White-label report options | — | — | — | ✓ |
| Support and admin | ||||
| User seats | 1 | 1 | Up to 3 | Custom |
| Support | Self-serve | Priority email | Priority + onboarding | |
| Workspaces / client areas | — | — | Basic | ✓ |
| Security review support | — | — | — | ✓ |
Pricing logic
How this structure maps to Datylux and the market.
Why $19 for Individual?
It is low enough for freelancers and solo media buyers, but high enough to cover AI usage and saved workflows. It also sits near lighter connection-based tools while avoiding the higher price of full data-connector platforms.
Why $49 for Pro?
Pro is the real business tier. It includes the value that agencies and teams care about: unlimited imports, benchmarking, pacing, planning, Excel/PDF exports, share links, custom metrics, and higher AI volume. It is still well below many automated reporting and data integration competitors.
Why not charge $100+ right away?
Datylux is strong as an analysis and optimization workspace, but it is still CSV-first. Connector-heavy tools can justify higher prices because they automate ingestion and refreshes. Datylux should earn trust and adoption first, then raise or expand pricing when automated connectors, team admin, and white-label client workflows mature.
Should Enterprise show a price?
I recommend listing it as Custom with a soft anchor like "starts around $249/mo" internally. Publicly, you can show "Custom" only. Enterprise value depends on seats, AI volume, onboarding, security, and custom mapping needs.
What should stay free during beta?
During beta, you can keep everything unlocked while showing this as planned pricing. That lets users understand the future value without feeling surprised later. Give existing beta users at least 30 days notice before charging.