Digital marketing analytics, accelerated

campaign recommendations

Import your ad data from any platform, analyze KPIs, set campaign goals, and turn performance into budget, creative, and pacing recommendations.

Campaign snapshot
$536kSpend 59.2MImpressions 768kClicks $15.26CPA
Import from any platform
Analyze top-line performance
Set goals & benchmarks
Get smart recommendations
Optimize spend, creative & pacing
No credit card required · Import CSVs in minutes
How it works

From raw ad data to client-ready insight

Four steps — import CSVs, explore your KPIs, ask the AI, and export polished reports.

01

Import CSV

Upload CSV files from Meta, TikTok, LinkedIn, Reddit, Snapchat, Pinterest, X, and more.

  • CSV imports
  • Platform and level mapping
  • Encrypted account data
02

Explore KPIs

Review spend, impressions, clicks, CTR, and CPA with filters that make campaign performance easy to scan.

  • Top-line KPI cards
  • Trend views
  • Platform filters
03

Ask Datylux AI

Ask what to change next and get budget, pacing, creative, and targeting recommendations from your data.

  • Natural-language questions
  • Goal-aware recommendations
  • Actionable priorities
04

Export reports

Create branded PDF reports or Excel workbooks that are ready to share with clients and stakeholders.

  • PDF reports
  • Excel workbooks
  • Saved views
01

Import CSVcampaign data

Upload CSV files from any platform. Datylux organizes the campaign data you need to start analyzing performance.

  • Import CSVs from any platform
  • Map campaign columns clearly
  • Your data is secure and encrypted

Import campaign data

Upload CSVs from Meta, TikTok, LinkedIn, Reddit, Snapchat, Pinterest or X. Assign a platform and level to each file, then review clean campaign metrics in Datylux.

Click to browse or drag & drop CSVs here

Columns: campaign, platform, spend, impressions, clicks, conversions

CancelImport
02

Explore yourKPIs

Instantly analyze top-line metrics with interactive KPI cards, trend charts, and platform filters.

  • Top-line KPI overview
  • Interactive trend visualizations
  • Filter by platform, date, and more
  • Real-time updates
DATYLUX
CAMPAIGNTest 2
VIEWCampaignAd SetAd
RANGE▦ All dates
PLATFORM
AllMetaRedditTikTokX
KPI cardsTop-line performance metrics
Spend
$149k
No comparison selected
Impressions
15.0M
No comparison selected
Clicks
275k
No comparison selected
CTR
1.83%
No comparison selected
CPA
$9.82
No comparison selected
Spend (Daily)
SpendImpressionsCTRCPCCPACPM
DWM
$2k$1.5k$1k$500$0
01-0101-1902-0602-2403-1404-0104-19

Get a clear, real-time view of performance across all your campaigns and platforms.

03

Get recommendations from DatyluxAI assistant

Ask anything about your campaigns. Datylux AI (powered by Claude) analyzes your data and delivers clear, actionable recommendations.

  • AIAI-powered insights and recommendations
  • Budget allocation and pacing advice
  • Creative and targeting suggestions
  • Ask anything in natural language
AI

Your AI analyst for smarter budget shifts, creative tests, and performance wins.

Datylux AI
InsightsTop findings QueryAsk anything NarrativeClient summary BudgetAllocation advice
Ask anything about your campaigns…
How can I lower CPA across Meta and TikTok?
Datylux AI AI

Here are my top recommendations to lower CPA:

Shift budget to TikTokHigh impact

TikTok CPA is 31% lower than Meta. Move 10–15% of budget to top-performing TikTok ad sets.

Refresh low-CTR creativesHigh impact

Ads with CTR < 1% have CPA 42% higher. Test new hooks and first-frame variations.

Refine targetingMedium impact

Narrow broad interests and exclude low-intent audiences. Focus on lookalike and engaged segments.

Ask a follow-up… Send
Powered by Claude
04

Export polishedreports

Generate branded PDF reports or export to Excel in one click. Share clear, professional reports with clients and stakeholders.

  • Branded PDF reports client-ready
  • Export to Excel with full data
  • Save custom views and report settings
  • Share instantly with your team or clients
Client PDF Report

Customize your report then click Generate to open a print-ready page.

Report title
FY26 Q2 Campaign
Include sections
KPI Summary Campaign Table AI Insights Platform Breakdown Campaign Notes
Notes for client
Add context or recommendations…
Client logo (optional)
UploadRemove

PNG or SVG. Appears beside Datylux logo in report header.

CancelGenerate PDF
Export options
PDF Performance ReportBranded, client-ready report with KPIs and charts Export
Excel WorkbookFormatted .xlsx with Summary + Detail sheets Export
Save ViewSave current filters & date range to your dashboard Save
DATYLUX May 27, 2026
FY26 Q2 Campaign
Date range: All dates
Total Spend
$149k
Impressions
15.0M
Clicks
275k
CTR
1.83%
CPA
$9.82
CPM
$9.92
Platform Breakdown
PlatformSpendImpressionsCTRCPMCPA
Meta$149k15.0M1.83%$9.92$9.82
Campaign Performance
CampaignPlatformSpendImprClicksCTRCPA
Meta | Spring ProspectingMeta$63k6.3M115k1.82%$9.82
Meta | Retargeting Always OnMeta$37k3.8M69k1.84%$9.75
Meta | Creative Test LabMeta$28k2.8M51k1.83%$9.92
Meta | Lead Magnet PushMeta$22k2.2M40k1.83%$9.79
Key Insights
Overview
$149k total spend across 15.0M impressions and 275k clicks, generating 15210 conversions.
Efficiency
Blended CTR: 1.83% | CPM: $9.92 | CPA: $9.82 | CPC: $0.54
Best Campaign
Meta | Retargeting Always On (Meta) — $9.75 CPA
Needs Attention
Meta | Creative Test Lab (Meta) — $9.92 CPA. Consider reviewing targeting or creative.
Highest CTR
Meta | Retargeting Always On — 1.84%
Campaign Notes
2026-04-16Budget increasebudget went up
2026-04-16Budget decreasedropped budget
DATYLUX datylux.com Confidential — prepared for client review Page 1 of 2

Deliver professional, data-driven reports that build trust and drive better decisions.

Everything you need

A complete toolkit for every campaign

Period comparison, optimization, planning, rankings, goal-aware AI and cloud sync — in one workspace.

Period ComparisonCompare two date ranges side by side.
Optimization CenterGet recommended actions tied to your goals.
Campaign PlannerPlan budgets by platform, campaign, and ad set.
RankingSee what is performing best and worst.
Goal-Aware AIAsk for recommendations against KPI targets.
Cloud SyncKeep saved views and settings across devices.
Everything you need

Built for digital marketingprofessionals

Powerful tools to analyze, optimize, and scale every campaign.

Period comparison

Period Comparison

Compare any two date ranges side by side. Period A vs Period B with actual values, dollar deltas, and percentage change on every metric.

Optimization center

Optimization Center

Set the campaign goal, then get recommended actions based on CPA, CTR, CPM, ROAS, spend share, and pacing risk.

Campaign planner

Campaign Planner

Build campaign budgets with platform → campaign → ad set hierarchy. Bidirectional $ and % inputs with live fee and net budget calculations.

Ranking

Ranking

See the best and worst performing platforms, campaigns, ad sets, and ads based on the metric you select.

Goal-aware AI

Goal-Aware AI

Ask for recommendations against your KPI target, from lowering CPA to scaling ROAS, improving traffic quality, or growing awareness efficiently.

Cloud sync

Cloud Sync

Save views, dark mode preference, and settings sync to your account. Pick up exactly where you left off from any device.

Deliver professional, data-driven reports that build trust and drive better decisions.

Multi-platform

Works with every platform you already use

Meta, TikTok, LinkedIn, Pinterest, Snapchat, X, Reddit, Google, DV360 — and more.

Meta TikTok LinkedIn Pinterest Snapchat X Reddit Google DV360
Platform support

Works with every platform you already use

MetaMeta
TikTokTikTok
LinkedInLinkedIn
PinterestPinterest
SnapchatSnapchat
XX
RedditReddit
GoogleGoogle
DV360DV360
And moreand more

One platform to connect, analyze, and grow across all your channels.

Exports

Client-ready in one click

Professional PDF and Excel exports that look like you spent hours on them.

PDF Performance ReportBranded, printable, and shareable.
Excel WorkbookFormatted summaries and detail sheets.
Save hours Look professional Share anywhere Secure & private
Exports
PDF Performance ReportBranded · printable · shareable
DATYLUXPerformance Report — Jan 1 – Mar 18, 2026
Total Spend
$48,291
Impressions
4.2M
CTR
1.84%
CPA
$24.10
Meta: $18,420 TikTok: $15,491 Reddit: $14,380
Excel WorkbookSummary + Detail sheets · formatted
SummaryCampaign Detail
PlatformBudget% TotalFeeNet
Meta$18,42038.1%16%$16,657
TikTok$15,49132.1%16%$13,167
Reddit$8,74018.1%10%$7,866
TOTAL$48,291100%$41,048
Save hoursAutomated, not manual
Look professionalBranded, clean, and client-ready
Share anywherePDF or Excel, your choice
Secure & privateYour data stays yours

Turn campaign data into decisions

Import CSVs, analyze performance, and ship polished reports — all in one place.

No credit card required · Your data stays yours