Digital Marketing Analytics

From CSV to campaign
recommendations

Import your ad data from any platform, analyze KPIs, set campaign goals, and turn performance into budget, creative, and pacing recommendations.

Start for free → See how it works
datylux.com/app
DATYLUX
Performance Benchmarking Pacing Campaign Planner
Total Spend
$0
↑ 12.4% vs prior
Impressions
0
↑ 8.1% vs prior
CPM
$0
↓ 3.2% vs prior
CTR
0%
↑ 0.4% vs prior
How it works

Four steps to
better campaign decisions

No setup, no integrations, no waiting. Drop your CSV, choose your goal, and get the next best move.

01
Import your CSV
Drag and drop exports from any ad platform. Mix Meta, TikTok, Reddit, and X in one session. Column names are detected automatically.
02
Explore your KPIs
KPI cards, trend charts, and platform filters update instantly. Compare any two date ranges side by side with delta values.
03
Get recommendations
Datylux translates KPI gaps into optimization ideas for budget shifts, creative tests, pacing fixes, and platform-level priorities.
04
Export polished reports
Generate a branded PDF report or export to a formatted Excel file. Client-ready in one click.
Import CSV Data
Drag & drop your CSV files here
or click to browse · Multiple files supported
Meta TikTok Reddit X LinkedIn
meta_export.csv
847 rows · 13 columns · Platform detected: Meta
Ready
Everything you need

Built for digital marketing professionals

Period Comparison
Compare any two date ranges side by side. Period A vs Period B with actual values, dollar deltas, and percentage change on every metric.
Optimization Center
Set the campaign goal, then get recommended actions based on CPA, CTR, CPM, ROAS, spend share, and pacing risk.
Campaign Planner
Build campaign budgets with platform → campaign → ad set hierarchy. Bidirectional $ and % inputs with live fee and net budget calculations.
Benchmarking
Compare all platforms side by side. Top performers strip, efficiency ranking, and campaign leaderboard across your entire media mix.
Goal-Aware AI
Ask for recommendations against your KPI target, from lowering CPA to scaling ROAS, improving traffic quality, or growing awareness efficiently.
Cloud Sync
Save views, dark mode preference, and settings sync to your account. Pick up exactly where you left off from any device.
Platform support

Works with every platform
you already use

Meta
TikTok
LinkedIn
Pinterest
Snapchat
X
Reddit
Google
DV360

Column names are auto-detected — no manual mapping required

Exports

Client-ready in one click

Professional exports that look like you spent hours on them.

PDF Performance Report
Branded · printable · shareable
Performance Report · Jan 1 – Mar 18, 2026
Total Spend
$48,291
Impressions
4.2M
CTR
1.84%
CPA
$24.10
Meta · $18,420
TikTok · $15,491
Reddit · $14,380
Excel Workbook
Summary + Detail sheets · formatted
Summary Campaign Detail
PlatformBudget% TotalFeeNet
Meta$18,42038.1%15%$15,657
TikTok$15,49132.1%15%$13,167
Reddit$8,74018.1%10%$7,866
TOTAL$48,291100%—$41,048
Free forever plan available

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smarter?

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